With over six decades of experience and a team of 2,000+, Morrow-Meadows Corporation (MMC) is one of the most trusted names in electrical contracting. Their work powers some of the most recognizable and complex projects across multiple industries. Our collaboration began with a full brand and web audit to uncover opportunities for greater cohesion and clarity. The result was a re-imagined brand strategy and digital presence that strengthens their identity, elevates storytelling, and sets a clear standard for the future of the brand.
What We Did
- Brand Strategy
- Brand Standards Guide
- Content Development
- Photography/Video
- Information Architecture
- UX / UI Design
- Content Management System
- Landing Page Builder
- ATS Integration (Arcoro)
View Site"The website overhaul didn’t just modernize our online presence; it brought clarity to who we are and how we show up in our industry. Scott, Jules and Julian combined strong design and development skills with a deep understanding of the AEC space, which made a real difference from day one. Their knowledge of the construction industry gave them immediate context, but what truly stood out was their commitment to learning our organization, our culture, and our values to ensure the site genuinely reflected who we are. They were engaged, collaborative, and technically precise throughout the process, keeping the work aligned, the timeline efficient, and our team assured at every step."Robert Meadows, President
A more confident brand expression rooted in culture and purpose.
While Morrow-Meadows had established brand elements in place, the absence of a defined brand strategy and cohesive visual rules limited their ability to present a clear, unified identity. Through internal reviews with key stakeholders, we redefined their brand strategy to clarify market position, key differentiators, core values, and the company’s purpose. From there, we translated that strategy into a more complete and expressive visual system by refining logo requirements and introducing an updated color palette that brought greater energy and distinction. The resulting brand guidelines now serve as a consolidated, practical framework that defines both what the brand is and how it should be communicated, ensuring consistency, strengthening recognition, and establishing a confident foundation for future creative and communication efforts.
Before & After
