TOS Builders brings a highly-refined approach to luxury custom residential construction for ultra-high-net-worth clients. Their work is guided by decades of collective expertise and an unwavering commitment to elevated living. They partnered with us to define their brand strategy, craft a distinct and sophisticated identity, and build a stunning website experience that reflects the precision, care, and ambition behind their work.
What We Did
- Brand Strategy
- Visual Identity
- Brand Standards Guide
- Collateral Design
- Content Development
- Information Architecture
- UX / UI Design
- Content Management System
- Landing Page Builder
Positioning that truly represents the heart of a new brand, and the people behind it.
This brand strategy engagement took on added significance, as we were trusted to help define and launch a distinctive new business, serving a very exclusive clientele. Using insights gained from thoughtful discussions with TOS principals, and reinforced by targeted, qualitative research, we crafted a comprehensive brand positioning architecture inclusive of tagline, vision, mission, and positioning statements, core values, brand voice and key differentiators.
Transforming trust and exploration into a brand mark with depth, artistry, and enduring meaning.
Through early discovery and asking the right questions, we aligned on TOS Builders’ goal of creating a simple and sophisticated mark. Their trust in our process allowed us to explore several directions, including steelmark-inspired ideas, monograms, and interpretations of the TOS acronym. We developed multiple concepts and presented each with a proposed color palette. The client’s enthusiastic and decisive feedback quickly led us to the strongest direction. A cropped portion of an I-Beam ultimately became the foundation for a modern, enduring mark that embodied TOS (or Top of Steel), and adapted elegantly across different use cases.
We refined the mark with purposeful structural cues and expanded the system with a considered palette and sophisticated typography. The brand was completed with comprehensive guidelines, business cards, letterhead, and field signage. The entire brand suite created a cohesive visual language that reflects the precision, craftsmanship, and elevated standards at the core of TOS Builders.
A refined web experience, driven by strategy, design, and technical rigor.
TOS Builders delivers impeccable work, and their website needed to reflect such at every touchpoint. A thoughtful content strategy and development approach helped establish the right pacing for their story, while photography became essential in showcasing their range, craftsmanship, and design sensibilities. The design and user experience introduced purposeful moments of messaging, creating a simple yet expressive system that supports both clarity and depth. The lean overall site strategy is built for rich storytelling as the brand grows. This modular build includes a flexible CMS, where panels can be added or removed as content evolves, creating a progressive and scalable digital foundation.
View Site"It has been fantastic working with your team on our brand and the website. Together, we have built a strong foundation of both verbal and visual communication with the public. The questionnaires you prepared lead us on a path toward a refined brand identity. The presentation of multiple design concepts and their refinement into a cohesive palette of color, logo, and imagery, was integral in producing a brand and website that we are incredibly proud of."Jesse Denham, Principal & Owner
