Western Allied Mechanical (WAM) is a design/build mechanical contractor celebrating its 60 year anniversary. For this impressive milestone, WAM asked us to modernize their brand identity, while retaining their DNA. In response, we polished their logo, punched up their brand messaging, and created a suite of collateral that strongly positions them for another 60 years.
What We Did
- Brand Strategy
- Visual Identity Refresh
- Brand Standards Guide
- Collateral Design
- Content Development
- Photography
- Information Architecture
- UX / UI Design
- Content Management System
- Project & Resume Portal
- Single Source of Truth (Projects & Resumes)
- Collateral Automation (Project & Resume Sheets)
- Qualifications / Proposal Builder
Rebranding can be a painful process for clients, with a lot of history and emotion at play. From the start, we remained sincere to WAM’s brand legacy, while bringing fresh perspectives to light.
In refreshing the WAM identity, we started by deconstructing their existing brand and the key attributes of their legacy. Once we developed and finalized logo concepts, we examined them on industry related products like: hardhats, trucks, and t-shirts. This was an exciting process for WAM, as their team was able to see how the logo would morph from concept to real world.
For WAM’s digital needs, we incorporated a more dramatic photography style to create depth, contrast, and elegance. WAM also asked us to implement several custom tools, including digital newsletter functionality, which allowed them to create and publish their bi-annual “Shop Talk” newsletter. This feature was baked right into their Wordpress CMS, enabling WAM to share company news, stories, and highlights in a modern way.
View Site"Scott and his team are not just designers they are thinkers. Their industry knowledge, insightful questions, and process were a pleasant surprise and made us realize early on that we do not need to have all the answers. NK Interactive is not a vendor, they are a strategic partner. We have been pleased with everything from the messaging strategy, creative output and workflow automation tools allowing us to respond in a unified and expedient manner to new opportunities."Yindy Felkins, Project Executive
Empowering WAM’s organization through custom-built digital tools and smart systems.
In addition to designing and developing cutting-edge websites for construction clients, we extend our expertise to building powerful digital tools that help teams work smarter. For Western Allied Mechanical, we created custom solutions designed around real organizational pain points and everyday challenges. These included tools for collateral automation, SOQ and proposal building, and digital newsletters—all developed to streamline workflows and improve efficiency across departments. Every tool was integrated directly into the CMS for effortless management, giving WAM a single, intuitive platform to create, update, and share content with ease.
Strengthening our partnership through brand expansion and talent-driven campaigns.
Over the course of our partnership with Western Allied Mechanical, we’ve continued to collaborate on new initiatives that extend their brand and strengthen their marketing presence. From print collateral to targeted talent acquisition campaigns, each project builds on the success of our shared work. For a new recruitment campaign, we developed a concept that balanced professionalism with energy, authenticity, and a little bit of attitude. The final experience featured dynamic scroll animations, interactive easter eggs, and clever content moments that showcased the company’s culture and innovation in fresh and engaging ways.
Before & After
