A leader in demolition, environmental, and industrial services for commercial projects, Bayview was in need of a brand refresh to unify three brands into a single entity while presenting their sub divisions. They wanted their brand to align with their legacy and ability to cross-sell related services. We started with a brand overhaul then built a design system, collateral, website, and digital tools to ensure they were positioning themselves for growth.
What We Did
- Brand Identity
- Print Design
- UX/UI Design
- Wordpress CMS
- Collateral Automation
- SOQ/Proposal Builder
- Digital Newsletter
Crafting fresh content was essential to the success of Bayview’s brand re-work. Impactful copy mixed with sharp photography allowed for more expressive page layouts.
The project kicked-off with a full brand overhaul. After various brand exercises and logo concept iterations, we arrived at the final Bayview logo. With that in place we quickly focused our attention on executing their various collateral needs, including brand guidelines, brochures, packets, and business cards.
While developing these materials, we simultaneously worked on Bayview’s website strategy and architecture. Newly developed and brand-right content was then woven into the website design, while our dev team built out a custom CMS, newsletter template, and qualification & proposal creation functionality.
View Site"I really appreciated the intake process from first reaching out to your firm to identifying priorities, scope of work, timing, and budget. From a contractor's perspective, that resonated with us, because contractors are always subject to schedules, understanding the scope of work and what the price is. The visual product was beyond expectations, but also the process of how we got there was strategic in nature and executed flawlessly."Rick, Bayview Services