A leader in demolition, environmental, and industrial services, Bayview has been a go-to resource for decades. However, simply being one of the best wasn't enough. They wanted their brand to align with their growing legacy. We were asked to create a distinctive identity to evolve their brand presence beyond a generic specialty contractor.
What We Did
- Brand Strategy
- Visual Identity Rebrand
- Brand Standards Guide
- Collateral Design
- Content Development
- Photography
- Information Architecture
- UX / UI Design
- Content Management System
- Project & Resume Portal
- Single Source of Truth (Projects & Resumes)
- Collateral Automation (Project & Resume Sheets)
- Qualifications / Proposal Builder
- Email Templates
Crafting fresh content was essential to the success of Bayview’s brand re-work. Impactful copy mixed with sharp photography allowed for more expressive page layouts.
The project kicked-off with a full brand identity overhaul. After various branding exercises and logo concept iterations, we arrived at the final Bayview logo. With that in place we quickly focused our attention on executing their various collateral needs, including brand guidelines, brochures, packets, and business cards.
While developing these materials, we simultaneously worked on Bayview’s website strategy and architecture. Newly developed and brand-right content was then woven into the website design.
View Site"I really appreciated the intake process from first reaching out to your firm to identifying priorities, scope of work, timing, and budget. From a contractor's perspective, that resonated with us, because contractors are always subject to schedules, understanding the scope of work and what the price is. The visual product was beyond expectations, but also the process of how we got there was strategic in nature and executed flawlessly."Rick Cleveland, Treasurer/Co-Founder
Custom CMS tools built around the real challenges of running a multi-division operation.
NK Interactive delivered a fully-custom suite of tools built from the ground up for the way Bayview actually operates. The new Employee Portal gives the team instant access to critical company handbooks and policies, keeping hundreds of employees across divisions connected, informed, and compliant. Integrated directly into that experience is our Newsletter Builder, putting company-wide quarterly communications in the hands of the people closest to the work, while removing the bottlenecks that slow most teams down.
Rounding out Bayview’s new toolkit, we developed a Qualifications and Proposal Builder that streamlines one of the most time-intensive parts of winning new work. Fully integrated into their existing CMS workflow, it gives the Bayview team the tools to move faster, show up on brand, and scale their business development efforts without adding headcount.
Before & After
