Elcor Electric has been providing superior electrical solutions across the Bay Area for decades, earning a reputation for precision, reliability, and trusted partnerships. Our goal was to refresh the brand and create a cohesive visual system that reflected their expertise and forward-thinking approach. The engagement included a complete brand refresh, new stationery suite, and a redesigned website. The site featured an updated architecture to improve clarity, usability, and alignment with their elevated brand presence.
What We Did
- Visual Identity Refresh
- Brand Standards Guide
- Collateral Design
- Content Development
- Information Architecture
- UX/UI Design
- Content Management System
- Photography
Revitalizing an established brand identity with subtle, deliberate refinement.
Elcor Electric’s previous logo had several functional and design challenges. It couldn’t be easily reversed, included unnecessary complexity in its color application, and featured alignment and character inconsistencies that limited its versatility. While the team valued the logo’s heritage and recognition, it was clear the mark needed a strategic refresh—one that simplified its execution while maintaining the legacy it represented.
Following an in-depth audit, we identified the areas most critical to improving usability and brand cohesion. We then explored a range of design refinements and color palette studies, collaborating closely with the Elcor team to ensure every adjustment felt purposeful. The result is a simplified, timeless logo system that preserves the company’s heritage while enhancing clarity, consistency, and pride in their visual identity.
Shaping a brighter digital future through strategy and storytelling.
Elcor’s previous website didn’t fully reflect the scale or sophistication of their work. After 35 years in business, their online presence felt light—limited in both content and depth of storytelling. It was time to modernize the design while building a content strategy and site architecture that could better communicate their expertise and culture.
NK Interactive began with a comprehensive website audit to assess structure, messaging, and visual hierarchy, then developed a new framework for content creation that balanced written and visual storytelling. Working closely with Elcor’s marketing and leadership teams, we crafted stronger narratives and content layouts around their capabilities, showcased their team with new photography. The result is a modern digital presence that not only looks refined but captures the pride, experience, and dedication that define Elcor Electric.
View Site"The website overhaul modernized our online presence and helped us clearly share who we are and what we do. Scott and Julian brought fantastic design and development expertise to the project and made the creative process enjoyable. Their AEC experience helped them create a site that truly fit our industry and audience, with their electrical industry knowledge adding even more relevance. Their communication, technical abilities, and teamwork made the entire process smooth and efficient, and their passion and insight helped us feel confident throughout every step of the project."Sara Johnson, Operations Manager
Before & After
