JG Companies is a premium provider of construction and facilities services in California. After being acquired in 2022, the company came to NK Interactive to evolve their brand positioning, logo, and website. Working directly with company ownership, we were able to make huge improvements to the JG brand, which will impact their market presence for generations to come.
What We Did
- Brand Strategy
- Brand Identity
- Print Design
- Copywriting
- Photography
- UX/UI Design
- Development
- Wordpress CMS
To rebrand or not rebrand? JG Companies makes pivotal decisions to improve their brand expression.
Companies entertain brand refreshes and brand redesigns for several reasons. The scenarios we often see result from changes in leadership, company growth, absent brand guidelines, lack of brand consistency, or a realization that the company appears dated next to their competition. It is important to stay up to date and relevant in highly competitive markets. Not only does this impact marketing and business development, but talent acquisition efforts as well.
JG Companies knew they wanted to update their logo, but they weren't totally sure if they wanted a simple brand refresh, or a more transformational brand redesign. We first explored the idea of completely re-working the brand by evolving the mark and color palette to allow JG Companies to start fresh following their acquisition. But ultimately, these studies pushed them closer to home. We then pivoted to focus on breathing new life into their existing logo, which was a success for all involved.
