The Kroil brand of penetrants have been helping manufacturing and trades professionals get tough jobs done since 1939. While undergoing a major brand and packaging evolution, Kroil partnered with us to fine-tune their brand strategy, messaging and website. Over many years of working together, we have delivered bold website refreshes, along with a rich suite of campaigns, newsletters, sell sheets, event signage and much more.
What We Did
- Brand Strategy
- Brand Standards Guide
- Content Development
- Collateral Design
- Information Architecture
- UX/UI Design
- Content Management System
- Bazaarvoice Integration
- ChannelSight Integration
- HubSpot Integration
- Email Templates
Guiding the Kroil brand through integrated campaign strategy, design, and execution.
From branded swag like stickers, t-shirts, and hoodies to digital campaigns, sweepstakes, flyers, and newsletters, we continue to extend the Kroil brand in fresh, engaging ways. We infused the creative with more grit, color, and expressive illustration, while refining the copy tone to feel fun, confident, and approachable. This evolution added personality and modern energy without losing the brand’s retro heritage—a thoughtful blend of old and new. The result is a more cohesive and dynamic visual system that resonates deeply with Kroil’s audience; strengthening brand loyalty and recognition across every touchpoint.
View Site"We had our Q1 board meeting, and I presented the vertical marketing strategy NK outlined and showed them the “retro illustrative” design approach, the assets we have created (industry flyers, tradeshow backdrop, catalog, website, promo flyers, co-branded materials), and the progress to date. The response was incredibly positive! They loved it."Joan Duvall, VP of Marketing
Before & After
