Kroil

The Kroil brand of penetrants have been helping manufacturing and trades professionals get tough jobs done since 1939. While undergoing a major brand and packaging evolution, Kroil partnered with us to fine-tune their brand strategy, messaging and website. With just a two-month timeline, we delivered a bold site refresh that served as a highlight of their brand announcement. We also delivered a phased CMS build-out to help their internal team manage general content and distributor communications.