Super Lube manufactures premium, food-grade synthetic lubricants for industrial and mechanical applications. Like their sister-brand, Kroil, they are part of the Kano Laboratories family. Our success with Kroil naturally led to this collaboration. The goal was to modernize a dated brand. We embraced the challenge by reimagining their use of typography and color to create a more confident, contemporary look. The dynamic new website was also supported by a robust CMS, giving their team full control over managing and evolving their digital presence.
What We Did
- Visual Identity Refresh
- Brand Standards Guide
- Collateral Design
- Content Development
- Information Architecture
- UX/UI Design
- Content Management System
- Photography
View Site"Working with NK has been an outstanding experience. Their communication is always clear and collaborative, and their strategic thinking consistently elevates our projects beyond what we initially imagined. In 2025, they led a major initiative for us: redesigning a complex, outdated website. They transformed it into a modern, interactive, and fresh digital experience that truly reflects who we are."Joan Duvall, VP of Marketing
A revitalized sales toolkit built to reinforce trust and drive action.
Following the successful website launch, Super Lube’s marketing team faced a new challenge: aligning their sales and promotional materials with the refreshed brand. Their existing collateral lacked cohesion and energy, making it difficult for the sales team to present a unified, modern story across all channels. We stepped in to update their brand guidelines with the new design elements introduced during the site redesign, and created an entirely new suite of marketing materials.
This included redesigned product catalogs, case studies, and sell sheet templates tailored to specific industries, ensuring the right products were matched to the right applications. We also developed co-branded tradeshow banners, and fun leave-behind items like koozies for both Kroil and Super Lube. Each new piece reflected the website’s updated look, feel, and tone—delivering a cohesive, revitalized brand experience that energized the sales team and reinforced Super Lube’s growing market presence.
Before & After
