Budget: Time & Materials
Timeline: 8 mo.

Lightwell Survey Wines

A new era of Virginia wine that reflects the more forward-thinking producers in the world. Lightwell Survey shines a refreshing light on the VA winescape with their creativity and modern avant-garde style. NK Interactive’s Julian, and Lightwell Survey Co-owner, developed their branding, strategy, and digital marketing needs.

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What We Did

  • Brand Identity
  • Strategy
  • Package Design
  • UX/UI Design
  • Social
  • Email Marketing

Combining winemaking culture and label art design makes for a unique tasting experience for wine and art lovers alike.

With full-wrap layouts focused on label artwork as the brand’s point of recognition, Lightwell Survey fans can watch their favorite bottle’s storyline continue each year, in different and illustrative ways.

Delivering a simple modular site with a restrained palette not only echoed the Lightwell brand's neo-punk vibe, but offered a minimalist footprint for the client to manage. In addition to website design and strategy, we developed an Instagram strategy that broke winery social media tradition by drawing inspiration from timely memes and pop culture.