MatPel Builders specializes in luxury custom building, where every detail matters. Their work includes historical renovations, retrofits, and distinctive ground-up projects for ultra-high-net-worth clients in some of the most prestigious zip codes in the country. Known for exceptional craftsmanship, teamwork, and proactive management, MatPel has built lasting relationships with clients and architects through decades of work. Our goal was to modernize their brand by creating a messaging suite and website that reflected the quality, detail, and elegance of their projects - all powered by an easy-to-manage CMS.
What We Did
- Brand Strategy
- Visual Identity Rebrand
- Brand Standards Guide
- Collateral Design
- Content Development
- Information Architecture
- UX / UI Design
- Content Management System
- Landing Page Builder
- Email Templates
Refine and reveal the essence of a premium brand.
MatPel initially approached us seeking a light logo refresh. However, as exploration began, it became clear that the opportunity extended beyond simple refinement. The team found themselves drawn to the idea of a complete redesign—one that could better express the brand’s precision, craft, and confidence. They challenged us to think beyond convention and explore unexpected directions to reimagine their brand strategy and visual identity.
Following a collaborative and successful brand strategy initiative, we distilled the identity down to its most essential elements—simple, efficient, and unmistakably MatPel. The final system includes a responsive logo that adapts seamlessly across large and small-scale applications—from banners, hardhats, and vehicles to stationery and digital platforms—supported by a refined color palette and monogram. Captured within a new set of brand guidelines, the result is a cohesive, timeless identity built for versatility and longevity.
A website that perfectly merged our expertise with their expectations.
The website design came together quickly once the branding work was complete. High-end candid and builder-centric project photography beautifully showcased their craftsmanship, while also highlighting precision methods and materials. Our design approach was simple: avoid overly designed UI elements and let typography, space, and photography convey excellence in the building space. The result is a refined, understated digital experience that brings MatPel’s people and work to the forefront.
Photography that reveals the connection between nature, material, and craft.
Striking, intentional photography has become a cornerstone of the MatPel brand. We worked to ensure that each image was crafted to capture the relationship between land, material, and structure—the foundation of their work. Beyond simply showcasing completed projects, the photography conveys a sense of place, texture, and authenticity that words alone can’t express. Investing in professional photography isn’t just aesthetic; it’s strategic. For a builder of MatPel’s caliber, photography serves as both storytelling and marketing—helping clients and partners immediately recognize the craftsmanship, precision, luxury, and sense of belonging that define every home they create.
Before & After
