With a century of experience, 12,000+ employees, and over $5billion in annual revenue, Rosendin is an undisputed electrical industry leader in quality, complexity, safety, and scale. In our second engagement covering a 6-year partnership, we reinvigorated their digital experience by rebuilding their website on a robust CMS that empowers their team to manage and update content with ease.
What We Did
- Information Architecture
- UX / UI Design
- Content Management System
- Landing Page Builder
- ATS Integration (Workday)
- OpenAsset Integration (Custom)
View Site"NK Interactive is well versed in the intricacies of the AEC sector. Their ability to onboard themselves and perform the necessary intake was a very pleasant surprise and allowed them to instantly offer value as it relates to positioning, content strategy, site architecture, design approaches and of course technical features."Salina Brown, Director of Corporate Marketing
With new brand standards in place, a reimagined digital and visual experience was built to match.
The Rosendin marketing team has been self-sufficient from day one. Over the course of five years, they underwent a brand refresh that sharpened their market positioning and refined their brand elements. This served as a natural catalyst for our second engagement. We responded with a rearchitected website, new photography, and a cohesive visual system that brought consistency across every touchpoint. From there, we built a suite of flexible page types that allows their team to manage content, cross-link pages, enhance business development, and tell richer stories. We also integrated an ATS (Workday) to connect their talent acquisition efforts directly to the site, thus streamlining the path from interest to application. The result is a digital experience that feels lighter, moves faster, and carries the full weight of the brand.
A customized CMS puts power in hand.
NK Interactive delivers fully-customizable CMS experiences, built from the ground up, never adapted from generic templates. From a branded login page to a tailored dashboard, every detail was built around the way the Rosendin team actually works. Bolted-in is our flexible Landing Page Builder, with an intuitive drag-and-drop interface and a robust library of content blocks including forms, story cards, FAQ accordions, image galleries, and more. These features allow the Rosendin team to concept, build, and launch dedicated pages without relying on outside resources or development cycles.
To further extend their independence, we integrated Workday's ATS to connect talent acquisition directly to the site, and built a custom OpenAsset integration. This gave the team a centralized hub for images, project files, and marketing collateral. Together, these tools give the Rosendin team the power to move faster, stay on brand, and scale their marketing efforts without adding headcount.
