Marina Mechanical delivers commercial, industrial, and high-density residential HVACR solutions—from ideation and design through installation and maintenance. With over 10,000 completed projects and a rapidly growing portfolio, the company sought a refreshed brand and website that reflected its current scale and appeal to the next generation of talent. We delivered fresh and energized messaging and identity that were true to their evolving legacy.
What We Did
- Brand Strategy
- Visual Identity Rebrand
- Brand Standards Guide
- Collateral Design
- Content Development
- Photography
- Information Architecture
- UX / UI Design
- Content Management System
- ATS Integration
Air flow meets design flow — redefining the next generation of HVACR.
Marina Mechanical’s brand refresh began with the development of new positioning language, a refined logo, and comprehensive brand standards extending across business cards, letterhead, safety gear, and vehicles. Through a collaborative process that united leadership insight and business strategy, the new messaging and identity was shaped to reflect both the company’s heritage and its forward momentum.
For a brand built on precision and trust, a visual and strategic evolution was key to remaining relevant, attracting top talent, and reinforcing its reputation for innovation. Inspired by the movement of air and the intricate systems behind HVACR design, the new logo distills complexity into elegant simplicity—capturing the beauty of technical precision and effortless flow.
When a client’s trust in our process and expertise comes to life through a visually striking, efficient, and cohesive brand and web presence.
Marina Mechanical approached us with a clear goal—to create a brand and web experience that reflected their culture, vision, and momentum for future success. Despite having limited experience with website redesigns, their leadership team was sharp, decisive, and open-minded, trusting our process from the start. The challenge was to translate their confidence and technical precision into a cohesive visual and digital identity, without compromising brand and creative vision.
This became one of the smoothest collaborations we’ve ever had. From concept to execution, the visuals, color, typography, and animation all worked together to bring the sensation of airflow to life. The process wasn’t effortless, but it was entirely frictionless—an ideal creative partnership. The end result is a fresh, dynamic experience that speaks to Marina Mechanical’s culture, reflects their leadership’s clarity, and positions them for the future.
View Site"Working with NK Interactive on our website and rebrand was transformative. They brought our vision to life!"Sheri learmonth, President & CEO
Before & After
